Features and Preferences of Vietnamese Youth in Tourist Destinations in Russia

Abstract

Introduction. In the current geopolitical situation, Vietnam is becoming an important partner for Russia in the field of tourism, which opens up new horizons for the development of bilateral tourist exchange. In 2024, approximately 232,300 Russians visited Vietnam, while only 4.7 thousand people came from Russia to Vietnam. However, the potential of outbound tourism from Vietnam to Russia remains largely untapped due to a lack of understanding of the preferences of young Vietnamese tourists.
Aim. To analyze tourist preferences of Vietnamese youth, identification of obstacles to choosing Russia as a destination and development of recommendations to increase the attractiveness of Russian regions for this audience.
Materials and methods. The study used sociological surveys among Vietnamese youth (18–29 years old), in-depth interviews with experts, content analysis of social networks, comparative analysis of the cost and time of flights, and a systemic analysis of existing tourism programs.
Results. The study showed that Vietnamese youth highly value travel as a way to gain impressions, giving preference to accessible destinations that allow them to see unique landscapes and gain cultural experience. Despite the low awareness of youth tours to Russia, interest in authentic experiences remains high. The main obstacle is limited information and the lack of specialized tours for youth.
Conclusions. To attract young people, it is necessary to develop tours that take into account the characteristics of Vietnamese youth and their preferences in the program of stay, as well as their active promotion through social networks.

To cite: Tran H.A., Vu Z.C., Galenko E.V. Features and Preferences of Vietnamese Youth in Tourist Destinations in Russia. Research in Economic and Financial Problems. 2025;3:3. https://doi.org/10.31279/2782-6414-2025-3-3